至 誠
The name Shisei-do Publications is based upon the words and teachings of one of Japan's greatest intellectuals and educators, Yoshida Shōin (吉田 松陰) who lived and died a premature death during the last days of the Tokugawa Shogunate, a time of great political and social upheaval.
He once wrote: Shisei ni shite ugokkazaru mono wa, immadakore arazarunari
The first word in the quotation, shisei, is key to what we believe at Shisei-do Publications and it is why we exist. Shi (至) means the height of or the ultimate in something; sei (誠) refers to what is called "heart's blood", unaffected or unrestrained sincerity, wholeheartedness, eagerness, or enthusiasm. Do (道) means the path or the way.
For us then, Shisei-do (至誠道) is the way of the height of enthusiasm in each project we undertake. Each book, each essay, whether we are translating it, interpreting it, hopefully giving it new life, or if we are developing a project from within our own creativity, it is a work of love, done with the greatest enthusiasm.
Shisei ni shite ugokkazaru mono wa, imadakore arazarunari.
"If one has shise to do something, if one does something with shisei, if one does not forget shisei when one does something, one can accomplish anything."
-Yoshida Shoin